Supporting Better Idea Transfer = Communication

When we communicate ideas to each other, we want them to be ...

• Meaningful (understandable)
• Memorable (unforgettable)
  
• Noteworthy (important)
  

We want others to say things like ...

• "I know what you are talking about."
  
• "Yeah, I remember what you said two years ago on this topic"
  
• "Wow, I am so glad you told me about this!"

As opposed to ...

• "I have no idea what you're talking about"
• "I'm sorry, did you say something?"
• "And why did you just waste my time?"

(Found 'noteworthy' via a search on 'importance' at Wordnet)