Made to Stick - a few notes

Maslow's Hierarchy p. 183 (with my categories)

Greatness

1. Transcendence: help others realize their potential
2. Self-actualization: realize your own potential, self-fulfillment, peak experiences
3. Aesthetic: symmetry, order, beauty, balance
4. Learning: know, understand, mentally connect
5. Esteem: achieve, be competent, gain approval, independence, status

Belonging

1. Belonging: love, family, friends, affection (acceptance)

Vitality

1. Security: protection, safety, stability
2. Physical: hunger, thirst, bodily comfort

Recap on "What Sticks" with my categories following the SUCCESS

(Simple ... memorable)

See

Unexpected  ... Pay attention
Concrete ... Understand and remember
Credible ... Believe and agree

Desire

Care ... Emotional

Acquire

Stories (that Stick) ... Act