Made to Stick - a few notes
Maslow's Hierarchy p. 183 (with my categories)
Greatness
- Transcendence: help others realize their potential
- Self-actualization: realize your own potential, self-fulfillment, peak experiences
- Aesthetic: symmetry, order, beauty, balance
- Learning: know, understand, mentally connect
- Esteem: achieve, be competent, gain approval, independence, status
Belonging
- Belonging: love, family, friends, affection (acceptance)
Vitality
- Security: protection, safety, stability
- Physical: hunger, thirst, bodily comfort
(Simple ... memorable)
See
Unexpected ... Pay attention
Concrete ... Understand and remember
Credible ... Believe and agree
DesireConcrete ... Understand and remember
Credible ... Believe and agree
Care ... Emotional
Acquire Stories (that Stick) ... Act
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